Those are questions we have been asking ourselves here at GeoVisions over the last year. And what are the answers?
When we answered these questions we closed 50 of our voluntourism projects. We have only a few now and most of them are hands-on medical for people going into or already in the medical field. We have a last few remaining "long tails" and most will be fading away over the course of 2012.
But GeoVisions is in business, right? So what are we doing instead?
Of course our most innovative programs were copied.
Last year I even saw 8 volunteer abroad senders providing the same program in India, all sending to the same receiver. All of the programs were packaged differently, all charging different prices. Never let it be said that some of my friendly competitors have but one brain shared between them all.
2 years ago GeoVisions could market our programs with two online search engines (we refuse to participate with Google Ad Words). Now we have a minimum of four additional search engines for volunteer and teach abroad. There are a multitude of online review sites…mini TripAdvisor sites trying to ratchet up online traffic and therefore dollars.
GeoVisions has double the competition we did from 2009. Double the senders, and probably more than double the receivers.
There are operators who start their Google Ads with, "Volunteer Abroad For $160" and "Volunteer Abroad - $180. American volunteers wanted for affordable volunteer trips abroad!"
When we all cash in, we ethically bankrupt ourselves.
When you look for ways to make money from an industry rather than looking for ways to serve that industry, you add to the problem. What am I writing? You ARE the problem.
When you use price to round up self-serving volunteers to attend flim-flam projects, you add to the problem. When you copy programs and other people's ideas, you add to the problem. When you don't belong to global organizations focused on building best practices, you add to the problem.
I have heard a few of my competitors say, "More volunteer abroad senders? Great, that means more volunteers out in the world." To that I reply, "Hogwash." The industry is watered-down because of those who have piled on and thought this might be an easy way to prey on well-meaning people and cash in. And on this, I am being very kind.
I continue to read publicly that "Voluntourism will likely always remain a compromised industry." Mr. Stupart even wrote that last week.
I hope, if you're reading this, you are not asking yourself, "why"?